Creativity drives the economy.
Creativity is serious business. Build your foundation ... build your
"By using Edward de Bono's brilliant concept of 'Lateral Thinking' we
were able to revolutionize the insurance industry through 'living needs'
policies that allow people to benefit from their life insurance while
they are alive." - Ron D. Barbaro, President, the Prudential
Insurance Company of America
The foundation tools kits for productive
creative and innovative thinking used by proactive executives all around
Six Thinking Hats: A practical tool
to help individuals and groups separate out and organize their thinking.de Bono wrote the book in 1985. It's since become an international
best seller. de Bono Thinking Systems, Inc. launched the course in 1992.
Lynda Curtin was certified by de Bono in 1992 at the start of this
Lateral Thinking: Solving problems
in unconventional ways--a way of thinking which seeks solutions through
unorthodox methods that would normally be ignored by logical thinking.
de Bono wrote this classic book in the 1970's. de Bono Thinking Systems,
Inc. launched the course in 1994. Lynda Curtin was certified by de Bono
in 1994 during the launch of this course.
21st Century Tools: A new generation of entrepreneurs and
thought leaders are discovering de Bono Thinking Systems methods for the
DuPont saved $30 million by eliminating 9
steps in the manufacturing process of Kevlar®.
Emerson Scroll Compressors used Six
Thinking Hats as a communication tool to tap the strengths of their
straight shooting workforce. Documented savings--over $400,000.
Food Processing awarded Hormel Foods the
2010 R&D Team Award--Lateral Thinking tools helped.
ABB in Finland used to spend 30 days on
their multi-national discussions. Today, they do it in two days, using
the parallel thinking tools of Six Thinking Hats.
Peter Ueberroth credits using lateral thinking
tools as one of the strategies he deployed to help the 1984 Olympic Games turn a profit.
This has since caused the games
to go from an event that no city wanted to host, to a prestigious event
where cities today compete for the privilege.
Prudential Insurance invented Living
Boeing navigated through and avoided a
deadlock between management and its labor union.
case studies and articles. Learn more from great companies like ABB, HP,
Nestle, and Boeing. Click