Power Session: Systematic Value Scanning to Secure Market Leadership
"Price is what you pay. Value is
what you get."--Warren Buffet
Systematic value scanning will broaden your view of the
potential of new ideas, decisions, proposals. It will help you secure a
strong competitive advantage. It will help you uncover fresh new value
that no one else is leveraging.
Value is the whole reason for doing something.
The impact: consider both positive and negative
Value is your competitive advantage.
Value is what keeps customers coming back.
Value is what sets companies apart from their
Value is what secures futures for companies and
Value received is why people will pay a premium for
some products and services.
Does this describe the search for value at
your organization? If it does, you're using an awfully weak
I imagine there are some people at Verizon, Netflix, and Bank of America
who are surprised and embarrassed by the enraged consumer
responses to the new fees they recently rolled out. Imagine how awful it
must be make a decision, implement it, and then watch it implode very
publicly, very quickly. That's exactly what happened with these three
companies. They implemented new service fees that didn't add any new
service value for consumers. Guess what? They had to cancel the new
fees. I don't think this is what is meant by VOE--Voice of the Customer.
Here's what I think happened--my speculation. Employees are overworked.
Many are in a rush to get everything done. There's no time to
think--just act. They're good people. Their intention isn't to create
problems. They're on a project team tasked with generating more revenue.
Obvious ideas are generated first--let's charge for existing services,
let's add a new service fee for ..., let's break apart our service and
raise the price ... You get it. Rush. Yes, let's do that. Just like
that. Where is the thinking about value? It's weak at best--only from
the view point of the company, and, it's what comes to mind
No wonder these three companies found
themselves rescinding their new service fees. Someone likely asked
"What's the value?" It's a big question. Where would you direct your
thinking attention if left to the top-of-your-head to come up with
Book a Power Session with Lynda Curtin and next time
you're asked "What's the value?" you'll have a robust Value Scanning
Checklist to put into action. You won't be caught in the embarrassing
situation of having to rescind decisions because value was not well
thought through. Instead, you'll be implementing new solutions packed
with value that no one else is leveraging--competitive advantage.
"Some values are ... like sugar on the doughnut,
legitimate, desirable, but insufficient, apart from the doughnut itself.
We need substance as well as frosting."--Ralph T. Flewelling
Power Session Objectives
In this fast paced, hands-on session
Experience a breakthrough in your thinking about
Work with a practical value scanning checklist to
conduct a more thorough search for value.
Embrace the challenge to search for new values that
no one else is leveraging--secure market leadership.
This Power Session is Designed For
Employees involved in assessing ideas, making decisions,
assessing proposals, and designing solutions.
Book this Power Session
If you don't have a value scanning tool this would
certainly be helpful for your group.
If you are relying on the question, "What's the
value?" you can't book this Power Session fast enough.
If you are reworking solutions that have been
implemented with weak value, this Power Session is certainly worth
This Power Session is designed for executive retreats
and team events. We will be applying the Value Scanning Checklist and
process to a job related challenge of your choosing.
90 minutes to two-and-a-half hours.
To schedule a Systematic Value Scanning Power
Session at your company contact Lynda Curtin at 818-507-6055. Email